"Storytelling should move people to move themselves."
Most organizations don't have a narrative problem. They have a narrative infrastructure problem — the right stories exist, but they're buried in field notes, decks, and meeting transcripts no one re-reads.
I build the frameworks that surface them, structure them, and put them to strategic work.
I'm the founder of Motive3, a narrative and messaging strategy consultancy. Before that, I spent years at NBC as a writer and producer — work that earned me three Emmy Awards and taught me that story structure isn't an art form. It's a system. One that enterprise teams can learn to use.
Today I work with CMOs, CCOs, and heads of strategic communications at organizations like Amgen and XPRIZE — leaders who need their narratives to do more than sound good. They need them to move decisions.
I'm the author of Deckonomics: Design Presentations That Spread Ideas, Drive Decisions and Close Deals, host of The Storyteller's Edge podcast, and a contributor on Substack. I'm also a UT Tower Fellow.
My work has been featured in Forbes, Inc., Business Insider, TheNextWeb, Better Marketing, and Marketing Profs. I've spoken at Amgen, Kaiser Permanente, Verizon, the Latina Style National Conference, and Promax, among others.