Enterprise narrative is a decision-making tool. Most organizations don't treat it that way. I fix that.

I'm Ginger Zumaeta — narrative and messaging strategist, Emmy Award-winning producer, author of Deckonomics, UT Tower Fellow and founder of Motive3.

Let's talk

What I Do

Narrative isn't a soft skill. It's a decision-making tool.

I help enterprise organizations — and the leaders inside them — build the frameworks to surface their best stories, structure them for strategic impact, and use them to drive decisions that matter.

That looks like messaging architecture for brands navigating complexity. Workshop facilitation for leadership teams who need to align before they communicate. And narrative infrastructure for organizations sitting on more story value than they know how to use.

Clients include Amgen, XPRIZE, and enterprise teams across healthcare, technology, and financial services.

Visit Motive3

Where to find me

The work, in three places.

Motive3

My consultancy. Narrative and messaging strategy for enterprise teams who need their story to do real work.

Visit Motive3

Deckonomics®

My book on building presentations that drive decisions. A step-by-step framework backed by brain science. On Amazon.

Learn more

Writing

Forbes, Business Insider, The Next Web, Substack. On storytelling, brand messaging, and high-stakes communication.

Read my work

Enterprise narrative is a decision-making tool. Most organizations don't treat it that way. I fix that.

Trusted By

Narrative isn't a soft skill. It's a decision-making tool.

The work, in three places.

Motive3

Deckonomics®

Writing

What I'm thinking about

Enterprise narrative is a decision-making tool. Most organizations don't treat it that way. I fix that.

Trusted By

Narrative isn't a soft skill. It's a decision-making tool.

The work, in three places.

Motive3

Deckonomics®

Writing

Messaging strategies for high-stakes moments.

What I'm thinking about