Writing
Plain-language essays on AI, language and credibility
“Would This Change Your Answer?”
Anthropic's CHIVE paper, explained in plain English.
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Why Your AI Keeps Changing What You Said
Why AI summaries swap specific, true details for generic, plausible ones.
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Beyond Plausibility: How to Build Digital Trust in an Era of Infinite Simulation
The rise of generative AI has created a paradox: corporate messaging has never been more polished, and audiences have never been more suspicious of it. When the marginal cost of producing authoritative-sounding content drops to zero, generic assertions lose all strategic value.
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The Case for Provenance: How to Establish Credibility When Every Signal Can Be Faked
In December 2025, NeurIPS — the world's most prestigious machine learning conference — invited Zeynep Tufekci to speak. She's a sociologist at Princeton. She doesn't build AI systems — she studies what they do to institutions, to trust, to the mechanisms societies use to establish what's true.
Read on SubstackAll writing, including Forbes, Business Insider and The Next Web