Great presentations inspire confidence and result in a 'yes.' Bad ones can kill an otherwise game-changing innovation. Despite slide decks being one of the biggest drains on businesses and people, they're not going anywhere. It's time for that to change.
"Deckonomics®" is a step-by-step guide on how to develop succinct, authoritative presentations that result in action and move business forward.
Companies waste $370 million daily on poor PowerPoints—this book addresses a critical gap in professional communication. While PowerPoint exists on 73% of all desktop computers worldwide, having access to presentation software isn't enough; professionals need a proven system for creating presentations that actually drive results.
What’s Inside?
Inside "Deckonomics," you'll discover:
⋆ A science-backed framework for structuring presentations that engage audiences and drive decision-making ⋆ Proven narrative techniques that transform complex information into compelling stories ⋆ Step-by-step strategies for crafting slides that command attention and inspire action ⋆ Practical methods for turning data and ideas into visually powerful arguments ⋆ Expert insights on delivering presentations that close deals and advance your career
Each chapter builds upon core principles of presentation design, brain science, and business storytelling, providing you with actionable tools you can implement immediately in your next presentation.
About the Author
Ginger Zumaeta is a 3X Emmy Award-winning expert, keynote speaker, and the Founder and CEO of Motive3. Drawing from her extensive experience with corporate giants like Coca-Cola, Verizon, and Disney, she has developed revolutionary presentation and storytelling techniques that have helped secure hundreds of millions in funding for key projects. Armed with an impressive academic background including degrees from Notre Dame, USC's Marshall School of Business, and certification in Neuroscience of Business from The Wharton School, Ginger combines brain science with proven communication strategies to transform how businesses present their ideas.
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