Media

Defining a brand's personality goes beyond simple adjectives; it captures the brand's human essence through its values, motives, and characteristics. Using models like Brand Archetypes, The Five-Dimensional Brand Personality Model, and The Fascination Advantage System helps craft a distinct persona. This personality should be consistently expressed across all content, ensuring communications resonate and engage effectively. This strategy not only preserves brand authenticity but also uses AI to enhance, not dilute, the brand's unique voice.

Effective communication is crucial for tech leaders under pressure to drive growth. A PMI study highlights poor communication as a primary reason for project failures, emphasizing the need to simplify complex tech narratives for non-experts and build connections with decision-makers. Transforming these narratives into compelling stories can significantly enhance growth opportunities and prevent misunderstandings.

Presentations are the language of business. But the key to using PowerPoint to tell your story is to envision it from your customer’s point of view. What do you want them to think, feel and do? Their decision to move forward with working with you is strongly influenced by how you make them feel in your presentation. If you can tell a story through PowerPoint that changes the minds and behaviors of people, you can write your ticket in the corporate world. Ginger shares her business storytelling framework to help sales professionals win the business every time.

And, why every marketer needs to master it. In an age of information overload, your advertising needs to stand out from the crowd. Savvy consumers are no longer swayed by traditional ads or cold calls. They’re searching for answers to their problems, and as a marketing or sales executive, your job is to guide them on their journey toward solving that problem.

Great presenters understand the power of metaphors to persuade their audience to take action and make decisions. They also help listeners understand complex subject matter with ease. Yet many people forget to use metaphors in their day-to-day presentations and slide decks. Metaphors energize presentations, especially when the subject matter is complex.

Getting and maintaining your audience’s attention during a virtual presentation is challenging. The best way to counteract this—put the most critical information upfront.

For many of us, Zoom has become the new conference room. There are three things that you need to master in order to deliver a presentation over video call to get decisions, get agreements, and get the movement you need to move your work forward. As a bonus, you’ll also be able to distinguish yourself as a key contributor.

Almost 20 years ago, Seth Godin said almost every powerpoint sucks. Newsflash, they still do, but here’s what you can do about it.